Art Direction + Key art + Retouching + Visual identity toolkit
Art direction for Xfinity’s 2024 Holiday campaign. Our goal was to create a library of interchangeable key visuals that would offer a modular and flexible solution for each business unit. This approach allowed us to cater to various mediums, including OOH, retail, dot com and digital platforms. By developing a library of key visuals we ensured that each business unit could utilize the assets in a way that aligns specific needs. The goal was to save time and resources while maintaining consistency across platforms, resulting in a cohesive and engaging campaign.
Client: Xfinity
Art Direction + Brand Identity + Digital + Print Materials
At Xfinity, Internet Essentials is the nation's leading broadband adoption program, having connected over 10 million low-income Americans to the transformative power of home internet access. With WiFi-enabled devices and essential digital skills training, we bridge the digital divide.
We have rebranded Internet Essentials with a new graphical device inspired by the iconic 'accelerator.' The revamped symbol embodies progress and momentum, symbolizing forward movement with its perpetual left-to-right orientation.
Our reimagined branding effort won the prestigious American InHouse Design Award at GDUSA in 2023, affirming our commitment to excellence and innovation in design.
Client: Xfinity
Art Direction + Brand Identity
In 2021 had an opportunity to be part of the design team at Good Kid, Comcast's In-House Agency. The initial project was to create a new identity for the stand-alone agency, one that wasn't dependent on the Comcast system.
We started by taking the peacock rainbow colors and then brightened them for a fresh new approach that was rooted in the parent company.
We developed an implemented branding across every internal and external touchpoint including website, social, brand hub, offices, email design system, sticker packs, presentation templates, stationary, and naturally plenty of merch.
Studio: Good Kid in-house
Design Director, Head of Design: Amanda Assadi
Associate Design Director: Sean Callen
Art Directors: John Knoerl, Nick Luccacioni, Filiz Sahin
Illustration: John Knoerl
Typefaces: GT Flexa Grilli Type, Nib Pro Colophon, Matter Displaay
Black History Month
Branding + Art Direction + Print Materials + Animation
It's a honor Black history and the contributions and sacrifices of the African American community that have and continue to shape our country. Design a social and print materials to celebrate chain of events during this month.
Client: Xandr
Art Direction + Brand Identity + Digital and Print Materials + Animation
At Metropolitan Montessori School the child is at the center of their work and the guiding light to our purpose. Its motto, An Education for Life, aptly articulates these values and serves as a perfect framework for original identity: the use of letter forms in a triangle that emphasize the dynamic partnership of child, adult, and environment. Front and center of any brand communication is the fact that Metropolitan Montessori School is a place where diversity is valued, where everyone can succeed, and where passion and connection come first.
https://www.mmsny.org/
Art Direction + Brand Identity & Custom Typeface + Print and Digital Materials
Ampeer combines the comforts of a condominium with the ease of a short-term lease and the intimacy of a private social club. Created a custom Ampeer type-face and applied it to signage, collateral, and merchandise.
Horizon Interactive Award Gold winner for Real Estate websites
Named Webby Award honoree in the Websites: Real Estate category
Agency: REQ
Client: Saul Urban
Art Direction + Branding + Print & Digital Materials
A special bond between mother & daughter that let to Abeer Al Otabia to create SemSem. Abeer Al Otaiba’s own young daughter, Samia, whose nickname “SemSem” inspired the brand’s name. Inspired by trips to the Mediterranean and her Egyptian family heritage, she applies a keen eye for detail to each piece. A cosmopolitan blend of Egyptian, Emirati, and French influences define the signature SemSem style.
SemSem.com
Agency: REQ
Client: SemSem
Art Direction + Brand Identity & Custom Typeface + Package Design
The RASA brandmark was designed to reflect the lively personality and colorful food of RASA. The brand breaks free from traditional perceptions of Indian food in American culture with a brand that highlights their innovative, playful, and flavorful approach to Indian cuisine. RASA, celebrate this connection by sharing authentic flavors and mindfully sourced meals.
Agency: REQ
Client: RASA
Art Direction + Brand Identity + Package Design
Femininity with a bite and a dash of masculinity - that’s the duality of genres that can characterize the London-based brand’s aesthetics. Founded by the Turkish designer Dora Teymur in 2012, the brand represents the nostalgic aesthetic of the past century with the modern touch. Branding needs to focus on retro design and contemporary touch final result timeless design.
dorateymur.com
Art Direction + Branding Identity + Packaging Design
Endorfia Chocolatier is luxury brand manufacturer of chocolates and related products. Everyday assortments and signature assortments offer a variety of flavors. Endorfia assortments include gift boxes, and samplers, or you could order a chocolate of the month collection for a gift that lasts. And that’s just the beginning sets of this chocolate serenade.
Client: Endorfia
Branding + web design + in-store placements + print and digital materials
Mediterranean gourmet store in New York that make a difference by not just using a gourmet name, but making every dish a Gourmet Delight with fresh ingredients are purchased daily, cooked daily and served daily.
Client: Orhan Yegen
Art Direction + Video + Photography + Creative services
Burgers, salads and bowls inspired by the seasons and ingredients rotated with the local harvests.
b.Good.com
Agency: REQ
Client: B.Good
Wedding Invitation Set
I believe in the good, old-fashioned value of receiving a beautiful piece of mail. Nothing sets the tone for your wedding day and gets guests excited for the festivities quite like a good wedding invitation suite. I tried to create something beautiful, fun and unique.
Art Direction + Brand Identity + 360 Campaign launch for the movie
Every Mother Counts is a campaign to end preventable deaths caused by pregnancy and childbirth around the world. We highlight the stories of women and healthcare providers to bring faces and voices to the statistics.
PR News Platinum PR Awards, Every Mother Counts, Website Marketing 2010
Agency: Virilion
Client: Christy Turlington Burns
Art Direction + Branding + Packaging + Print Collateral
Towel.com is a Turkish Towel company with thoughtfully designed products with the vision of providing consumers with bath collections that offer casual, affordable luxury. Meticulous craftsmanship. The finest Turkish cotton.
My design approach brings out the artisanal origins of the product, while reflects a classic sensation, through a custom serif for the brand and a symbol that references a Turkish cotton bud.
Client: Towel.com
